What Does Your Law Firm Stand For? - SBM Blog
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Most law firms who might aspire to Kanterian greatness start with a real advantage, namely their records of pro bono and other public service. Generally they speak of this as a professional obligation—which it is—or, more colloquially, as a way of "giving back" or contributing to the common good. But in line with the HBR argument, what if the law firm took a broader view, and like P&G and the others, had an aspirational goal to reach? Why does this firm exist? Yes, surely it is to provide excellent client service (as a million Web sites proclaim) and to provide a venue in which high-end law can be practiced.
But what if the goal were even loftier—spreading the rule of law; encouraging the peaceful resolution of disputes; building a more certain economy? If nothing else, it might change the way lawyers think of themselves and the way others think of them. And the questions become more interesting. Is the reason to girdle the globe with offices so you can expedite the flow of your clients' investments across borders? How narrow. Or is it to build the rule of law around the world because that is worthy in itself—and, by the way, so that your clients can invest with more certainty? How Kanterian, how professional."
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