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Here are 18 law firm marketing ideas that might not strike you as marketing:
- Answer a question on a listserv. – You have more to gain from helping colleagues than from hiding from them.
- Join a special interest bar association. – Special interest bar associations are a great way to meet lawyers that work in related fields.
- Publish an informational newsletter. – Don’t bore email subscribers with firm news they don’t care about. Tell them something they didn’t know.
- Take a referral source, client, or potential client to lunch. – Food makes friends.
- Mentor younger attorneys. – “The children are the future.” And they make good future referral sources.
- Initiate a thank you card, note, or email. – Showing your appreciation is professional and a good excuse to reach out.
- Participate in a civic, religious, or community meeting. – Community involvement is one of the best places to build your reputation and network.
- Say hello to people. – I’m always surprised by how many people put their heads down in elevators, waiting for the bus, etc. Say hi, see where it goes.
- Connect with an old friend or colleague. – Indulge in enjoyable recollection of past events.
- Congratulate someone for having success. – When your friends, clients, or colleagues have success, show them that you’re paying attention.
- Get involved with your state bar. – Whether it be writing for the Bar Journal, attending a Bar golf event, or listening to a seminar, being involved with your State Bar Association is key to meeting lawyers in your state.
- Pursue a public-speaking engagement. – Be it a practice seminar or a high school government class, spend some time speaking. Aside from your writing, there’s really no better way to demonstrate your knowledge and experience.
- Host a dinner. – (see lunch).
- Visit a client (don’t charge them). – While this might not work in all practice areas, scheduling a visit shows your appreciation.
- Be a sponsor. – Sponsor a charity. Sponsor an organization. Sponsor a scholarship.
- Join the LAB. – Shameless Lawyerist plug.
- Go back to law school. – Today’s law students are tomorrow’s young lawyers. Get to know them.
- Provide great client service. – In the end, the best way to get a new client is to be exceptional for your existing clients.
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