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For example, if you meet with a prospective client who does not make a decision to retain you immediately, you can set them up (with their full permission of course) to receive information from your law firm via email.
This may consist of a series of five to ten emails that is sent every three to five days. The first email may consist of a simple "Thank you for coming in to see us. Here's a link to our website for more information." The second email may be "There are 10 questions you must ask any attorney before you hire them to take your case. Here's the first two questions..."
On average, people require at least seven to ten meaningful touches to move from being interested in you to being ready to buy from you. Most attorneys stop after two or three touches because they falsely believe they are "bothering" or "chasing" the person.
As long as you are professional and courteous in your email communications, most people perceive your persistence as caring about them and wanting their business, not bothersome.
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