The ABA Standing Committee on the Delivery of Legal Services isproposing changes to the ABA Model Rules of Professional Conduct (pdf) to take into account, among other things, the status of law blogs and social networks.
Rule 7.1 (Attorney Advertising) and Comment 1 to the rule currently provide:
A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.Comment [1] : This Rule governs all communications about a lawyer's services, including advertising permitted by Rule 7.2. Whatever means are used by a lawyer to communicate with a potential client about the lawyer or the lawyer's services to make known a lawyer's services, statements about them must be truthful.
x x x."
See - http://kevin.lexblog.com/2012/01/articles/blog-law-and-ethics/aba-committee-state-ethics-rules-on-advertising-may-not-apply-to-blogs-and-social-networking/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+KevinOKeefe%2FRealLawyersHaveBlogs+%28Real+Lawyers+Have+Blogs%29