(ABA Journal).
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A big part of why people don’t like lawyers is because the process of hiring one can be highly unpleasant. Kabiri found that two-thirds of consumers are genuinely stressed out about finding the right lawyer, to the point that they don’t want to bother with the pressure of hiring one. As such, she argued, lawyers need to know what customers are looking for and what they want out of the attorney-client relationship.
According to her research, one-third of all consumers want their attorney to be their savior and do everything for them, while 15 percent want to be in charge and see their lawyers as their employees. That leaves a slight majority of consumers who want to have some kind of collaborative partnership with lawyers.
“Define the relationship upfront,” said Kabiri. “Make sure it’s clear.”
Kabiri also found that consumers were mostly interested finding lawyers that could deliver results. She said consumers have several things in mind when they look for a lawyer, including being determined to help, allowing clients to take control of their situations, offering free consults and having lots of experience. However, being able to deliver results was the runaway winner. Conversely, consumers were less interested in lawyers that described themselves as “aggressive,” “tough,” “trustworthy” or “compassionate.”
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