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If you really want to exploit the power of social media, here is a list of 8 “Don’ts” from Dan Pinnington of Lawyers Professional Indemnity Company when you are using social media of any kind:
- Don’t talk about clients or their matters.
- Don’t talk to clients about their matters.
- Don’t run afoul of the marketing-related Rules of Professional Conduct.
- Don’t engage in the unauthorized practice of law.
- Don’t engage in conflicts of interest.
- Don’t give legal advice online.
- Don’t jeopardize your identity. Protect it.
- Don’t make the wrong “friends”.
Remember, when you put something on the Internet, it is out there for good. Even if you delete it, someone has a copy of it somewhere on their computer, and it can come back to haunt you. And if you have friends that you don’t really know linked to your page, others may have access to pictures or comments you have made in the past. And let’s face it, your clients are probably searching your name on the web, and one of the first hits during a search is usually a link for Facebook or LinkedIn. So you don’t want to talk about judges or your colleagues in your newsfeed, or brag about your latest case by quoting something the judge said or summarizing his comments.
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