"x x x.
In Addition to Social Media, I Recommend the Following as a “Launching Pad” for Your New Practice Area:
- Update your law firm’s website and create a page for the new practice area.
- Prepare and send a press release via electronic format and hard copy to all your clients and contacts.
- Update your AVVO profile and purchase advertising to promote the new practice area. Yes, to “jump start” your marketing efforts, you’ll need to purchase advertising.
- Consider purchasing key phrases, or “pay per click” (PPC) on major search engines like Google, Yahoo, and Bing to increase your visibility.
- Optimize your SEO to include the new practice area. You may need to hire an SEO specialist to assist you with this since the search engines change their algorithms frequently.
- Write and distribute a monthly newsletter to your current and former clients and colleagues to keep in touch and encourage referrals.
- Update your profile in Yahoo Local and Google Places.
- Update your profile in your local Bar Association directory. In some cases, you can add a new practice area in your profile for a nominal fee.
- Consider advertising in other online legal directories such as HG.org and Attorneypages.com. The more listings you have online, the greater your exposure.
- Subscribe to the Q&A for AVVO and answer relevant questions in the practice area. This is a free service offered by AVVO and it is very effective.
- Write a legal guide and add it to your blog.
- Create a YouTube web channel and add 30- to 60- second videos in your practice area. You can do these from your office and upload them on the spot. x x x."
