Achieve Greater Results Through Concentrated Effort | Lawyernomics

Achieve Greater Results Through Concentrated Effort | Lawyernomics

"x x x.

In Addition to Social Media, I Recommend the Following as a “Launching Pad” for Your New Practice Area:

1. Update your law firm’s website and create a page for the new practice area.
2. Prepare and send a press release via electronic format and hard copy to all your clients and contacts.
3. Update your AVVO profile and purchase advertising to promote the new practice area. Yes, to “jump start” your marketing efforts, you’ll need to purchase advertising.
4. Consider purchasing key phrases, or “pay per click” (PPC) on major search engines like Google, Yahoo, and Bing to increase your visibility.
5. Optimize your SEO to include the new practice area. You may need to hire an SEO specialist to assist you with this since the search engines change their algorithms frequently.
6. Write and distribute a monthly newsletter to your current and former clients and colleagues to keep in touch and encourage referrals.
7. Update your profile in Yahoo Local and Google Places.
8. Update your profile in your local Bar Association directory. In some cases, you can add a new practice area in your profile for a nominal fee.
9. Consider advertising in other online legal directories such as HG.org and Attorneypages.com. The more listings you have online, the greater your exposure.
10. Subscribe to the Q&A for AVVO and answer relevant questions in the practice area. This is a free service offered by AVVO and it is very effective.
11. Write a legal guide and add it to your blog.
12. Create a YouTube web channel and add 30- to 60- second videos in your practice area. You can do these from your office and upload them on the spot. x x x."